The release of virtual try on has been suggested being one of the top fashion technology trends for 2022. According to the Futuresource report, virtual stores are set to be a thriving trend within the next five years. Virtual store technologies will increase in popularity throughout 2022.
The virtual try on market is very new, but analysts indicate it’ll quickly grow into an essential part of online shopping in no time at all. It’s forecasted by 2022 virtual fitting room software tools will become popular among mainstream e-commerce sites. The virtual experience won’t be limited to virtual stores only, virtual try on will be used in bricks and mortar stores due to COVID and unwillingness to allow actual real try on.
Futuresource report has revealed that virtual stores are likely to become very popular within the next few years as new ways are being developed to boost customer purchase conversion rates through virtual reality (VR) technology.
Virtual shopping experiences are expected to be a continued trend throughout 2022. Customers won’t settle for looking at products on a 2D screen anymore, they would want it virtually fit them, style them choosing different colours and patterns – so virtual store with its backend system of customisation software tools is what customers really need right now. It’s forecasted by 2022 virtual fitting rooms will become industry standard, rather than an exception.
Virtual stores can offer virtual try on technology to encourage shoppers to buy products they have never seen or tried before. According to the trend tracker, virtual fitting rooms are very likely to be widely adopted throughout 2022 as e-commerce sites realise the value of this new virtual shopping experience. Customers will continue to demand more shopping flexibility and convenient virtual shopping experiences.
Non-fungible Tokens, NFT’s, will continue to be one of the hottest fashion industry trends for 2022. They’re virtual items, which are unique in some way. Non-fungible tokens can represent ownership of unique digital assets or certificates, collectables and more. NFT’s have become an essential part of virtual stores. It will become common that virtual stores have their own virtual currencies to establish their own virtual economy where customers can buy virtual items with their virtual money.
Virtual currencies will be increasingly popular among virtual stores throughout 2022 because they help boost retail profits by encouraging customers to make additional purchases beyond the initial purchase. Customers are likely to get attached to virtual stores where they spend most of their time, shop for favourite products and use their virtual wallet – so factors will encourage them to make more purchases. Retailers will understand virtual currencies’ significance and invest more into virtual items.
Virtual stores offer not only virtual try on but virtual currencies too to boost their retail profits, so NFT’s for the fashion industry will be one of the biggest trends throughout 2022.
Fast fashion is a fast-paced style of clothing designed and marketed very quickly.
This trend has been in decline lately as customers are looking for something different they can’t find in fast fashion brands – virtual store with virtual fitting room is proving to meet customer requirements when it comes to the unique shopping experience. Customers are likely to get bored when everything becomes available everywhere they shop, so virtual stores clearly have an advantage over fast fashion ones during the few years. Virtual stores can fulfil customers’ every need and by the end of 2022 virtual stores are expected to completely replace fast fashion ones.
The metaverse will continue to garner interest from fashion brands throughout 2022. It will become an optional way of virtual shopping. Metaverse is virtual world that offers virtual experiences, virtual items and virtual money to create virtual communities for their users. Not to mention that it enables brands to connect with their customers in a whole new way. Virtual stores are already popular among virtual shoppers, but the majority of them are independent ones. Metaverse opens up opportunities for brands’ virtual stores to make global connections, establish businesses and even partner up with other brands’ virtual stores.
Metaverse enables fashion brands not only to boost retail profit but also to gain access to a virtually infinite audience which is connected through 1 virtual place – so it’s no wonder why more and more fashion houses are expected to adopt metaverse technologies throughout 2022.
So, here’s a list of the top 10 fashion technology trends for 2022:
- virtual try on
- virtual stores
- virtual currencies
- NFT’s attached to luxury goods
- virtual experiences attached to NFT’s
- sustainable fashion
- virtual shopping experiences
- fast-fashion decline in sales.
- virtual wallets