Online fashion is booming. In fact, it is predicted to grow into a $300 billion industry by 2021. However, with this growth comes new challenges for retailers. One of the most important challenges is providing an excellent customer experience. And virtual try on is essential to meeting this challenge. In this blog post, we will discuss the benefits of virtual try on for online retailers and explain why it is such an important tool for enhancing the customer experience.
One of the biggest benefits of virtual try on is that it helps to reduce returns. In fact, a study by Shopify found that retailers who offer virtual try on experience 50% fewer returns than those who don’t. This is because customers are able to get a better sense of what the item will look like on them before they buy it. As a result, they are less likely to return the item once it arrives.
Another benefit of virtual try on is that it can help to increase sales. A study by Myntra found that customers who used the virtual try on feature were 25% more likely to buy an item than those who didn’t. This is because virtual try on allows customers to get a better sense of the fit and style of the item before they buy it. This increases confidence in the purchase, which leads to more sales.
Virtual try on is also essential for combating buyer’s remorse. A study by PwC found that 71% of consumers feel buyer’s remorse after making an online purchase. This is because it can be difficult to tell how something will look or fit without trying it on first. virtual try on helps to eliminate this problem by allowing customers to see how the item looks on them before they buy it.
Overall, virtual try on is a valuable tool for online retailers. It helps to reduce returns, increase sales, and combat buyer’s remorse. virtual try on is the future of online fashion, and retailers who don’t offer it will be at a disadvantage.
So there you have it – the benefits of virtual try on for online retailers. If you are looking to provide an excellent customer experience and stay ahead of the competition, virtual try on is a must-have feature for your ecommerce store.
Looking to get started? Contact our team today to learn more about how virtual try on can benefit your business! We’d be happy to show you how easy it is to set up and use. Plus, we have a wide range of virtual try on solutions to choose from, so you can find the perfect one for your needs.
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