The fashion industry are always looking for ways to meet the needs of the socially conscious shopper who are growing more concerned with the sustainability of fashion. Waste and excess is undeniable, so how can a technology such as virtual try on assist. Most think it’s about the customer experience only, yes that is true, but the data is the real key.
Virtual try on technology can help reduce the inventory costs for fashion retailers in a few ways. Firstly, virtual try on allows retailers to see what items are being tried on and what sizes are being ordered. This information can be used to help reduce the amount of inventory that is ordered and eliminate the need to carry excess stock. Secondly, virtual try on can help retailers to identify which items are popular and which ones are not. This information can be used to make better decisions about what items to stock in the store and can help retailers save money on inventory investment.
In addition to reducing inventory costs, virtual try on data can also help fashion brands meet sustainability goals. By having better customer data, brands can more efficiently create clothes that fit well and are popular with consumers. This means that there is less waste from producing items that don’t sell, which is better for the environment.
Virtual try on can help brands understand their customers’ body types and preferences better. This information can be used to create more sustainable and eco-friendly clothing options that appeal to a wider range of people. virtual try on technology provides an avenue for fashion retailers to explore other markets they may be missing out on, without making major investments in new inventory.
In addition to reducing the amount of inventory that needs to be purchased, virtual try on can also provide retailers with valuable data on what items are hit or miss with their customers. This information can be used to make better decisions about what types of clothes to stock in the future. With virtual try on, fashion retailers can save money while also meeting the needs of socially conscious shoppers.
Virtual try on technology is also a great way to learn more about your customers’ body types. By understanding which body shapes are most popular, retailers can design their clothing lines to better suit the needs of their customers.
Virtual try on technology is revolutionizing the way that fashion retailers do business. With virtual try on, retailers can save money on inventory costs, meet sustainability goals, and understand their customers better. virtual try on is a valuable tool that no fashion retailer should be without.
If you are interested in learning more about virtual try on technology and how it can benefit your fashion retail business, please contact Mirrarme. Mirrarme is a leading virtual try on provider that has years of experience helping retailers to improve their customer experience and reduce inventory costs.