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Fashion Forward: Embracing the Tech Trends of 2024 for Retail Success

As the fashion industry unfurls its vibrant fabrics, a new era of innovation dawns on the horizon. In the year 2024, fashion and technology intertwine, paving the way for retailers to captivate their audience and transcend the traditional shopping experience. In this article, we’ll delve into the cutting-edge fashion technology trends of 2024, offering insights into how to implement these trends and outlining the potential benefits for forward-thinking fashion retailers.


In a world where online shopping reigns supreme, providing customers with a virtual try-on experience is a game-changer. By leveraging augmented reality (AR) and virtual reality (VR) technologies, fashion retailers can offer customers the ability to virtually try on clothes and accessories from the comfort of their homes. This immersive experience enhances customer engagement and reduces the likelihood of returns, creating a seamless and satisfying shopping journey.

Implementation Tip: Collaborate with tech firms specializing in AR and VR to create a user-friendly and realistic virtual try-on platform integrated into your online store.

Benefits: Increased customer satisfaction, reduced return rates, and a boost in online sales.


As sustainability continues to shape the fashion landscape, the integration of technology into eco-friendly fabrics is gaining traction. From self-healing materials to fabrics with embedded sensors monitoring environmental impact, tech-infused sustainable fashion not only aligns with consumer values but also promotes innovation within the industry.

Implementation Tip: Partner with sustainable tech fabric suppliers and showcase your commitment to eco-conscious fashion through dedicated collections.

Benefits: Enhanced brand reputation, appeal to environmentally conscious consumers, and participation in the global push for sustainable practices.


Artificial intelligence (AI) is revolutionizing personalization in the world of fashion retail. By implementing AI algorithms, retailers can analyze customer preferences, purchase history, and browsing behavior to curate personalized product recommendations. This fosters a deeper connection with customers and increases the likelihood of conversion.

Implementation Tip: Invest in AI-powered customer relationship management (CRM) systems to gather and analyze customer data, tailoring marketing strategies and product offerings accordingly.

Benefits: Improved customer retention, increased sales, and a competitive edge in the crowded retail landscape.


Revolutionizing the in-store experience, smart fitting rooms equipped with RFID technology and interactive mirrors offer customers a tech-savvy and efficient way to shop. RFID-enabled clothing tags allow the system to recognize items brought into the fitting room, providing additional product information and suggesting complementary pieces. This seamless integration of technology enhances the overall in-store experience and encourages cross-selling.

Implementation Tip: Collaborate with technology providers specializing in smart retail solutions to design and implement smart fitting rooms in your stores.

Benefits: Increased in-store engagement, higher conversion rates, and a reputation for embracing innovative retail solutions.


In conclusion, the fashion industry in 2024 is witnessing a revolution of style and technology, opening doors for retailers to engage customers in novel ways. Embracing virtual try-on experiences, sustainable tech fabrics, personalized shopping, and smart fitting rooms positions fashion brands at the forefront of innovation, fostering customer loyalty and driving business success in the digital age. As we navigate this tech-infused fashion frontier, the key to success lies in a willingness to adapt, experiment, and remain at the cutting edge of industry trends.

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How Virtual Try On Technology Is More Than a CX Tool

The fashion industry are always looking for ways to meet the needs of the socially conscious shopper who are growing more concerned with the sustainability of fashion. Waste and excess is undeniable, so how can a technology such as virtual try on assist. Most think it’s about the customer experience only, yes that is true, but the data is the real key.

Virtual try on technology can help reduce the inventory costs for fashion retailers in a few ways. Firstly, virtual try on allows retailers to see what items are being tried on and what sizes are being ordered. This information can be used to help reduce the amount of inventory that is ordered and eliminate the need to carry excess stock. Secondly, virtual try on can help retailers to identify which items are popular and which ones are not. This information can be used to make better decisions about what items to stock in the store and can help retailers save money on inventory investment.

In addition to reducing inventory costs, virtual try on data can also help fashion brands meet sustainability goals. By having better customer data, brands can more efficiently create clothes that fit well and are popular with consumers. This means that there is less waste from producing items that don’t sell, which is better for the environment.

Virtual try on can help brands understand their customers’ body types and preferences better. This information can be used to create more sustainable and eco-friendly clothing options that appeal to a wider range of people. virtual try on technology provides an avenue for fashion retailers to explore other markets they may be missing out on, without making major investments in new inventory.

In addition to reducing the amount of inventory that needs to be purchased, virtual try on can also provide retailers with valuable data on what items are hit or miss with their customers. This information can be used to make better decisions about what types of clothes to stock in the future. With virtual try on, fashion retailers can save money while also meeting the needs of socially conscious shoppers.

Virtual try on technology is also a great way to learn more about your customers’ body types. By understanding which body shapes are most popular, retailers can design their clothing lines to better suit the needs of their customers.

Virtual try on technology is revolutionizing the way that fashion retailers do business. With virtual try on, retailers can save money on inventory costs, meet sustainability goals, and understand their customers better. virtual try on is a valuable tool that no fashion retailer should be without.

If you are interested in learning more about virtual try on technology and how it can benefit your fashion retail business, please contact Mirrarme. Mirrarme is a leading virtual try on provider that has years of experience helping retailers to improve their customer experience and reduce inventory costs.

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The Future of Online Fashion: Why Virtual Try On is Essential

Online fashion is booming. In fact, it is predicted to grow into a $300 billion industry by 2021. However, with this growth comes new challenges for retailers. One of the most important challenges is providing an excellent customer experience. And virtual try on is essential to meeting this challenge. In this blog post, we will discuss the benefits of virtual try on for online retailers and explain why it is such an important tool for enhancing the customer experience.

One of the biggest benefits of virtual try on is that it helps to reduce returns. In fact, a study by Shopify found that retailers who offer virtual try on experience 50% fewer returns than those who don’t. This is because customers are able to get a better sense of what the item will look like on them before they buy it. As a result, they are less likely to return the item once it arrives.

Another benefit of virtual try on is that it can help to increase sales. A study by Myntra found that customers who used the virtual try on feature were 25% more likely to buy an item than those who didn’t. This is because virtual try on allows customers to get a better sense of the fit and style of the item before they buy it. This increases confidence in the purchase, which leads to more sales.

Virtual try on is also essential for combating buyer’s remorse. A study by PwC found that 71% of consumers feel buyer’s remorse after making an online purchase. This is because it can be difficult to tell how something will look or fit without trying it on first. virtual try on helps to eliminate this problem by allowing customers to see how the item looks on them before they buy it.

Overall, virtual try on is a valuable tool for online retailers. It helps to reduce returns, increase sales, and combat buyer’s remorse. virtual try on is the future of online fashion, and retailers who don’t offer it will be at a disadvantage.


So there you have it – the benefits of virtual try on for online retailers. If you are looking to provide an excellent customer experience and stay ahead of the competition, virtual try on is a must-have feature for your ecommerce store.

Looking to get started? Contact our team today to learn more about how virtual try on can benefit your business! We’d be happy to show you how easy it is to set up and use. Plus, we have a wide range of virtual try on solutions to choose from, so you can find the perfect one for your needs.

Don’t miss out – virtual try on is the future of online fashion, and you don’t want to be left behind! Contact us today to learn more.

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How Virtual Fashion and NFTs Can Work Together to Increase Brand Recognition

What is virtual fashion? It’s the process of designing and creating digital garments that can be worn in virtual reality. And what are NFTs? They’re non-fungible tokens, which are a type of cryptocurrency that represents unique digital assets. So how do these two concepts work together to create increased brand recognition? In this blog post, we’ll explore that question and discuss some of the things you’ll need to make a successful virtual fashion and NFT project.

One of the key benefits of virtual fashion is that it can be used to create a more personal connection with customers. When people can see and interact with your digital garments, they feel like they’re getting to know you better as a brand. This helps to build trust and loyalty, which are essential for any business. Additionally, virtual fashion can be used to showcase new products and designs. This is a great way to attract attention and generate interest in your brand.

Another advantage of virtual fashion is that it can be used to create unique experiences that wouldn’t be possible with physical clothing. For example, you could create a virtual fashion show that allows customers to explore the garments from all angles. Or you could create a virtual dressing room where they can try on different outfits. These kinds of experiences help to engage customers and make them feel like they’re a part of your brand.

Finally, virtual fashion can be used to create more engaging marketing campaigns. For example, you could release a collection of virtual garments that are only available for a limited time. This would create a sense of urgency and encourage people to take action before the clothes disappear. You could also use virtual fashion to target specific demographics. This would help you to reach new audiences and increase brand recognition.

So virtual fashion can be a great way to increase brand recognition. But what’s required to make a successful virtual fashion and NFT project? Here are some things to keep in mind:

– First, you’ll need a good team of designers who have experience creating digital garments.

– Second, you’ll need a strong marketing strategy to promote your virtual fashion.

– Third, you’ll need to create a compelling virtual store that customers will want to explore.

– Fourth, you’ll need to find a suitable platform for hosting your virtual fashion.

– Fifth, you’ll need to make sure that your virtual garments are compatible with different VR platforms.

– Sixth, you’ll need to test your virtual fashion before release.

– Seventh, you’ll need to set up a system for managing customer feedback.

– Eighth, you’ll need to continue updating your virtual fashion collection over time.

So these are some of the things you’ll need to keep in mind if you want to create a successful virtual fashion and NFT project.

So what’s required to make a successful virtual fashion and NFT project? First, you’ll need a good idea that showcases the unique capabilities of virtual fashion. Second, you’ll need to create high-quality digital garments that look realistic and appealing. And third, you’ll need to promote your project to attract attention and generate interest. If you can do all of these things, then you’re on your way to creating a successful virtual fashion and NFT project.

If you’re thinking of creating a virtual fashion and NFT project, be sure to check out our website for more information. We can help you get started and make your project a success. Thanks for reading!


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Metaverse or Virtual Try on? How Fashion Labels can Benefit from AR | MirrARme

metaverse or virtual try on for fashion labels

The metaverse has been a buzzword in the fashion industry for some time now. Much of this talk is about how virtual technology will change the way that consumers shop, but are fashion labels ready for metaverse? The metaverse may be perfect for creating an immersive experience where shoppers can see themselves in different outfits and even interact with other customers to get feedback, but it’s unclear if it’ll work well enough to make buying decisions. Virtual try-on on the other hand is still in its infancy when it comes to adoption by retailers and brands, but what does it mean for these companies? Is the metaverse or virtual try-on ready for mass market or do they need more time to develop the technology before offering their products online?

There are various virtual try on technologies available, but the most popular is mirrARme with its augmented reality solution. With augmented reality, shoppers can use their smartphones or tablets to view clothes on a digital model in a simulated environment. This technology is already being used by some fashion labels and retailers, such as ASOS and Topshop, which have both released apps that let customers try on clothes. These apps use a combination of digital models and real-world images to create an accurate view of how the clothing will look.

The mirrARme app is the only solution in market that allows for true virtual try on with a real metaself. With mirrARme, users can choose clothing from partner websites to virtually view the clothes on themselves before they make a purchase decision. This technology also offers brands additional marketing opportunities. For example, they can use the app to create digital lookbooks or host fashion shows.

Fashion labels will need to decide if metaverse or virtual try on is right for them and whether they’re ready to offer these new shopping experiences to their customers. The metaverse may be a perfect place for creating an immersive experience, but the metaverse has a long way to go for fashion retailers to be adopted by consumers. Virtual try on, while not as immersive, is already being adopted by some retailers and brands. It offers a more accurate view of how the clothing will look and offers additional marketing opportunities for brands. With continued development in virtual technology, it’s likely that virtual try on will become more popular and be adopted by even more fashion labels.

Virtual try on is still in its infancy and there are some issues that need to be addressed before it can be adopted by fashion labels and retailers. One of these issues is accuracy; clothing often looks different when it’s placed on a digital model than it does when it’s worn by a real person. This is because the proportions of the digital model are often different from those of a real person, which can cause clothes to look baggy or too tight. Another issue is that not all clothing sizes are available in virtual try on. This is because the size and shape of a person’s body can vary depending on which part of the world they live in.

Virtual try on may not be ready for mass market, but fashion labels that want to stay relevant and innovative should start offering virtual try-on apps or websites. These tools could help brands show off their products in a new way and attract more customers to their e-commerce stores. Augmented reality and virtual reality could also be used to create an immersive shopping experience that’s more engaging than traditional online stores.

There are still some issues that need to be addressed before virtual try on can become commonplace in the fashion industry, but it’s clear that this technology has potential. Fashion labels should start experimenting with different virtual try on technologies now so that they’re ready when the metaverse becomes more popular.

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how to engage with customers with virtual try on

how to engage customers with virtual try on

In this article, we will explore virtual try-on. Virtual try-on is a virtual dressing room that allows customers to virtually fit clothes on their virtual selves and see how the clothing would look on them before they purchase it. This technology can be used in a number of different ways, but primarily as a way to increase customer engagement with your store and differentiate from other online stores by providing an exclusive experience for those who visit your site.

The virtual try-on technology consists of an application that must be downloaded to the customer’s device. Once the app is downloaded, it can be used to virtually try on different types of clothing.

Once the virtual try-on app has been downloaded, customers can use it when shopping for clothes. Once they have picked an item, the virtual try-on app allows them to virtually fit the clothing on their virtual bodies and see how it fits them before purchasing. This ethical concept will increase customer engagement because customers are able to really see what something would look like on them before making a purchase decision which increases conversion rates because no one wants to be disappointed by an item they thought would look good on them before purchasing it.

There are a number of reasons virtual try-on is important to your online store. First and foremost, it increases customer engagement. When customers are engaged, they are more likely to return to your store and make a purchase. Additionally, virtual try-on can be used to differentiate your store from others. By providing an exclusive experience for those who visit your site, you can set yourself apart from the competition and increase traffic to your store. Finally, virtual try-on is important because it allows customers to make informed purchase decisions. This increases conversion rates and leaves customers feeling satisfied with their purchases.

The virtual world offers retailers the opportunity for increased customer engagement. With the increased use of mobile devices and social media, traditional methods such as email marketing campaigns may not be enough anymore. Retailers now need to specialize themselves across all channels – whether it’s through their website, blogs or even Facebook pages; this is because more people are using these websites/social networks exclusively when shopping online instead of going into brick and mortar stores. The next step would be integrating virtual try-ons so shoppers can see how the clothing will actually fit before purchasing!

When virtual try on technology is used effectively, it can result in increased customer engagement and even higher conversion rates. Here are some tips for retailers to keep in mind when implementing virtual try on technology:

1. Make sure the virtual try on technology is easy to use. The last thing you want is for shoppers to get frustrated and leave your website altogether.

2. Make sure the virtual try on technology is available across all devices – mobile, tablet, and desktop.

3. Offer a wide variety of clothing options for shoppers to try on. This will help them get a better sense of what they might look like in the clothes.

4. Keep track of how well the virtual try on technology is performing. Use this data to see what needs to be improved upon.

5. Add the virtual try on technology as an afterthought, meaning do not make it your main focus when trying to bring in shoppers. The virtual try on technology should be a gradual process that is built into your existing platforms and strategies.

It is important for retailers to take virtual try-ons seriously, especially when their customers are constantly becoming more tech-savvy. There are many virtual try on apps that allow virtual dressing in virtual clothing, which can be used to increase customer engagement in the virtual world. Although virtual try ons aren’t yet widely used, they hold enormous potential for retailers who want to differentiate themselves online.

Virtual try ons It will be interesting to see how virtual dressing rooms will impact brick and mortar stores. For online clothing stores, virtual try on is a must have feature.

To differentiate their online store from other virtual stores, retailers need virtual try on. According to Search Engine Journal’s study on virtual dressing room, the surveyed female shoppers who used virtual dressing rooms spend an average of $124 per order, compared to $100 before using virtual dressing rooms. They also said that virtual dressing rooms made them more likely to make a purchase.

Retailers are always looking for new and innovative ways to increase customer engagement. With the development of technology, more and more people are using their mobile devices to shop online. Thus, it is important for retailers to have a strong presence across all channels-whether that be through social media or email marketing campaigns. The next step is to integrate platforms that allow shoppers to virtually try on clothes in order to get a very real sense of what they might look like in them!

One such platform that retailers should consider integrating is the mirrARme app. This app allows shoppers to try on virtual clothing in order to gauge how it will look on them before they make a purchase. The great thing about this app is that it is available across all devices. It also allows virtual try ons of various items-from coats to dresses to accessories. Another benefit is that mirrARme can track virtual try on activity across all other channels, allowing retailers to see where virtual try ons are being used. This data can be very useful in helping retailers who want to differentiate their online store through virtual try ons.

Although virtual try on technology is still in its early stages, it holds tremendous potential for retailers.

Retailers who want to stay competitive in today’s digital age need to have a strong presence across all channels. These virtual shopping experiences not only increase customer engagement but also differentiate your online clothing store from other retailers competing for attention at a time when people are less likely than ever before to go into physical stores. If you’re interested in learning more about how virtual technology can help boost your business success, then contact us now! We offer virtual solutions customized just for you and we’d love to talk virtual with you!

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why your online clothing store needs virtual try on | mirrARme

Online clothing brands are always looking for new ways to get more engagement and sales. One of the latest trends is virtual try on, which allows customers to see how a particular outfit looks on them before they purchase it. This is good for both customers and brands, as it can help reduce returns and increase competition with Amazon.

One of the biggest issues for online clothing retailers is returns. A lot of customers will order several items, try them on and then only keep the ones they like. This can be costly for retailers, as they have to process and ship the returned items, as well as absorb the cost of the initial shipping. Virtual try on can help reduce these returns, as customers will be able to see clothing on virtual self -models before they purchase it. This can help reduce the number of items that are returned, as customers will be able to see how an outfit looks on them before they buy it.

Virtual try on can also help online clothing retailers compete with Amazon. Amazon has a huge advantage over most other retailers, as customers can see how products look on from over 500 retailers such as nike, zara, and under armour. By offering virtual try on, online clothing retailers can start to close this gap and provide a similar level of service to Amazon.

Virtual try on is also good for customers as it can help them find the right size and style of clothing. Customers often struggle to find the right size when shopping online, as they cannot try on the clothes before they buy them. virtual try on can help solve this issue, as customers will be able to see how different sizes and styles of clothing look on them. This can help reduce the number of returns that customers make, as they will be more likely to find a style and size that fits them correctly.

Overall, virtual try on is a valuable tool for both online clothing retailers in their virtual try on database. This allows customers to see how different products will look before they buy them, and means they don’t have to guess which sizes will fit and return multiple items if they don’t like how it looks on.

Customer satisfaction is also a big part of virtual try on apps, as this will encourage customers to keep buying from that brand. If virtual try on works well for an online retailer’s sizing, as well as being quick and easy enough for customers, then it could help improve customer satisfaction rates as the customer won’t have any hassles returning items or having to wait long times for items.

Virtual try on is also great for customers because it gives them a more realistic view of how the clothing will look on them before they make a purchase. This is especially beneficial for clothes that are non-standard sizes, as customers will be able to see how the clothing looks on a virtual model that has a similar body type to themselves. Customers can also get an idea of how different styles will look on them, which can help them make more informed decisions.

Virtual try on also offers benefits for companies as virtual try on can improve conversion and retention rates, and reduce the number of returns and complaints. This is due to customers being able to preview what virtual items or clothing will look like before they purchase it. Customers who may not have been able to find an online retailer whose clothes fit their body type now will be more likely to shop with virtual try on as it allows them to see how the clothes would fit them before they made a purchase.

Online fashion retailers need virtual try on so that they don’t lose out in the war against Amazon. It’s predicted that by 2020, over half of all purchases will be made through Amazon. In conclusion, virtual try on technology can assist retailers who are selling clothing online by helping them personalize the online shopping experience for their customers, and by helping to reduce the number of returns. This technology can also help to improve customer satisfaction rates as it makes returning items quick and easy. Retailers who are looking to stay competitive against Amazon should consider virtual try on technology in order to give their customers a better online shopping experience.

Virtual try-ons are a great way for people to see how clothes will fit before they buy them without needing to guess what size they wear and order from there. It’s not always easy finding clothing that fits your body type, so this is one of the best tools out there in terms of having an accurate measurement taken instantly with just a few clicks. Contact mirrARme today if you want more information about our company or would like us to create something special for you!

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Virtual try on now possible with Augmented Reality and Artificial Intelligence​

Virtual try on now possible with Augmented Reality and Artificial Intelligence​

Online shopping—the frictionless experience that has advanced to allow customers to tap a button or two and bring new stuff to their home sometimes within a matter of hours. 

As tech has developed rapidly, the prominence of online shopping has additionally risen consistently. And keeping in mind that the demise of physical stores has been for the most part overhyped, online shopping has become more prevalent due to the pandemic. For fashion specifically: 35.6% of clothing was purchased online in 2020, contrasted with 16.7% the decade prior. 

The biggest issue with online shopping however is that consumers like to see the item before they purchase—particularly with fashion. As a result 40% return rate is the new norm. In pre-pandemic occasions, the main motivation for customers to visit stores was to try clothing on and moreover the experience of visiting the store. But does GenZ care about inshore experience or online?

Clearly, this hasn’t stopped a huge number of consumers from purchasing fashion online. In any case, the issue remains with online shopping, the ability to see the clothing on — to envision what that new dress, or pair of shoes, or jeans look like on. Relying on imagination has resulted in consumers purchasing several items of the same style with the intent of returning, due to ease of return policies, costing the industry millions if not billions. 

So shouldn’t something be said about a “virtual try on” or fitting room service? Since 2010, fashion companies have been chipping away at some type of innovation that permits customers to “try on” clothing online. Retailers and tech organisations a like, have had a go at tackling this issue by means of a combination of augmented reality, AI, cameras and different types of sensors such as LIDAR. 

Augmented Reality (AR) is one of the key pieces of tech for virtual fitting rooms. The idea overlays 3D clothing onto a real life model. However most solutions today can not mirror the clothing and the body of the consumer. Most rely on preset body shapes, which again are not a true reflection of the customer. Nor does the clothing mirror the look and movement of cloth, most solutions look more 2D than 3D. 

It’s an enormous venture that a ton of huge name organisations have attempted to enter into. Companies like Walmart, Adidas, Kohl’s, Macy’s, and Nike are trying virtual fit tech. With Walmart acquiring Israeli start up Zeekit for around $200 million, goes to show the push for virtual try on and the difficulties of developing the tech, where companies are buying proven models.

For all the big promises of virtual fitting room tech, it all comes down to how willing consumers are to actually use it. And as with online shopping in general, GenZ’s are more likely to use the tech than older ones.

Retailers will be able to build brand loyalty through more personalised shopping experiences. This will drive sales, increase repeat visits, and build a loyal customer base. But retailers need to invest in the right kind of technology that’s easy to use, both for the retailer and for the consumer.

Many larger companies are turning to mirrARme to solve this issue of virtual try on tech. And the cost benefit of doing so has increased engagement, sales, reduced returns but more importantly, given the customer a 10X online shopping experience.

It might sound more in the future this will become mainstream, yet it’s occurring now. So don’t be amazed if very before long you’re tweaking your size and style through a mirrARme partner.